Pattern Pattern

Eco-Tub, The Edible Ice Cream Tub

The next generation of wafer

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Eco-Tub fully decomposes in just ten days, making it one of the fastest decomposing ice-cream tubs in the world.

This ‘next generation of wafer’ was conceptualised by Wafer Enterprises. The family-run business, operating since 1989, wanted to help put a stop to the hundreds of millions of pieces of ice-cream packaging going to landfill every year.

Innovate UK’s Sustainable Innovation Fund allowed Joe and Wafer Enterprises to embark on the R&D process turning an idea into a product available on the market.

Lead Participant:
Wafer ltd